[PT2021] Communicating For Advocacy Workshop, Invitation

Tue Aug 16 07:11:59 EDT 2022

Datastat 
Training Center invites You For 
Training 
Workshop on:
Training course on Communicating for 
Advocacy
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About 
the course

Communicating 
for advocacy is an important aspect of an organization’s work. Unfortunately, 
the concept has remained ‘abstract and complicated’ in the minds of many people 
working within the development sector. Many have expressed the need to have a 
clearer understanding of what advocacy is and how it might support the work of 
NGOs and CBOs. This training is delivered to support participants’ understanding 
of advocacy, with a focus on the importance of communication, as well as 
providing practical assistance on how to actually undertake advocacy work. The 
training is about communicating for advocacy. Participants receive skills to 
influence people and institutions in power to create an environment which 
protects the rights, health and welfare of everyone, particularly the poor and 
most vulnerable.

COURSE 
OBJECTIVES
At the end 
of this course the participants will be able to:
·         To build a 
broader understanding of the concept of advocacy and the contribution it can 
make to an organization
·         Recognize 
the elements and importance of planning for advocacy and communication 
work
·         To enhance 
the participants’ capacity to effectively identify advocacy issues, document 
them and engage the suitable audience in their work
·         Explore 
the diversity of participatory activities, methodologies and approaches that 
combine in effective advocacy and communications efforts
·         Develop 
communication skills (in order to advocate) and understand the use and role of 
media and lobbying

 DURATION
5 
Days

 WHO SHOULD 
ATTEND?
This can 
be used with either one individual NGO/CBO or a group of NGOs/CBOs. For some 
sections, it may be more valuable for participants to work with colleagues from 
their own organization. This is because some sections address the relationship 
between specific advocacy work and the organization carrying out the work. The 
course can be tailored to suit particular not for profit sectors e.g., community 
groups, larger charities, NGOs, and faith-based organizations.

COURSE 
CONTENT                         
Communication 
theory
·         An 
introduction to communication models and theory, including interpersonal and 
organizational communication
·         Tactical 
Theory of Change
·         Communication 
Paradigms
·         Inherent 
Communication Obstacles
v  Selective 
exposure
v  Selective 
perception and retention

 Communication 
in organizations
·         A range of 
real-world writing/communication students may encounter to read or write or 
revise while working in organizations (this may include policies, plans, 
business cases, reports, presentations, lesson plans, web and social media, 
instruction, CVs/applications/ interviews, podcasts, videos, meetings, 
networking and collaboration)
·         An 
examination of communication enhancing tools and technologies and how they can 
be applied e.g., social networks, blogs, apps, cloud storage, open-source 
software, devices
·         Analyzing 
communication effectiveness

Communication 
for social Justice
·         Advocacy 
communication builds on an understanding of communication as a socio-cultural 
process of symbolic exchange, rooted in material artifacts and grounded in 
political and economic structures that guide access to key resources.

Advocacy, 
marketing and promotion
·         An 
introduction to core advocacy and marketing principles, theories and 
practices
·         Types, 
tools, techniques and approaches of advocacy
·         Elements 
of an advocacy strategy
·         Advocacy 
Planning Cycle - planning advocacy campaigns for different 
stakeholders
·         How 
advocacy, marketing and promotion is undertaken for products, services, 
programmes and events targeting diverse clients and communities. This may 
include writing for the web and social media, developing training guides and 
newsletters
·         Effective 
Case Preparation
·         Argument 
Advocacy
·         Examination 
in Chief, Cross Examination and Re-Examination
·         Case 
Management Advocacy

Hegemonic 
Communication
·         Contrary 
to a pluralist approach to communication, in which all individuals are assumed 
to have equal access to political capital and the capacity to enact change, 
advocacy communication recognizes that differences in access to resources create 
spaces through which some groups have more power than others to assert their 
perspectives, and therefore have their interests dominate public agendas and 
policies.
Dialogic 
Communication
·         An 
underlying social justice orientation conceptualizes communication as a dialogic 
process, facilitating praxis, combining thoughtful reflection with informed 
action.
Strategic 
Communication
·         Communication 
can be used to discover, understand and encourage recognition of problems, as 
well as of potential solutions, for those engaged in the collective effort as 
well as for those targeted.
Methodology
The 
instructor led trainings are delivered using a blended learning approach and 
comprises of presentations, guided sessions of practical exercise, web-based 
tutorials and group work. Our facilitators are seasoned industry experts with 
years of experience, working as professional and trainers in these 
fields.

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