[PT2021] Communicating For Advocacy Workshop, Invitation
Datastat Training
training at datastatresearch.com
Tue Aug 16 07:11:59 EDT 2022
Datastat
Training Center invites You For
Training
Workshop on:
Training course on Communicating for
Advocacy
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About
the course
Communicating
for advocacy is an important aspect of an organization’s work. Unfortunately,
the concept has remained ‘abstract and complicated’ in the minds of many people
working within the development sector. Many have expressed the need to have a
clearer understanding of what advocacy is and how it might support the work of
NGOs and CBOs. This training is delivered to support participants’ understanding
of advocacy, with a focus on the importance of communication, as well as
providing practical assistance on how to actually undertake advocacy work. The
training is about communicating for advocacy. Participants receive skills to
influence people and institutions in power to create an environment which
protects the rights, health and welfare of everyone, particularly the poor and
most vulnerable.
COURSE
OBJECTIVES
At the end
of this course the participants will be able to:
· To build a
broader understanding of the concept of advocacy and the contribution it can
make to an organization
· Recognize
the elements and importance of planning for advocacy and communication
work
· To enhance
the participants’ capacity to effectively identify advocacy issues, document
them and engage the suitable audience in their work
· Explore
the diversity of participatory activities, methodologies and approaches that
combine in effective advocacy and communications efforts
· Develop
communication skills (in order to advocate) and understand the use and role of
media and lobbying
DURATION
5
Days
WHO SHOULD
ATTEND?
This can
be used with either one individual NGO/CBO or a group of NGOs/CBOs. For some
sections, it may be more valuable for participants to work with colleagues from
their own organization. This is because some sections address the relationship
between specific advocacy work and the organization carrying out the work. The
course can be tailored to suit particular not for profit sectors e.g., community
groups, larger charities, NGOs, and faith-based organizations.
COURSE
CONTENT
Communication
theory
· An
introduction to communication models and theory, including interpersonal and
organizational communication
· Tactical
Theory of Change
· Communication
Paradigms
· Inherent
Communication Obstacles
v Selective
exposure
v Selective
perception and retention
Communication
in organizations
· A range of
real-world writing/communication students may encounter to read or write or
revise while working in organizations (this may include policies, plans,
business cases, reports, presentations, lesson plans, web and social media,
instruction, CVs/applications/ interviews, podcasts, videos, meetings,
networking and collaboration)
· An
examination of communication enhancing tools and technologies and how they can
be applied e.g., social networks, blogs, apps, cloud storage, open-source
software, devices
· Analyzing
communication effectiveness
Communication
for social Justice
· Advocacy
communication builds on an understanding of communication as a socio-cultural
process of symbolic exchange, rooted in material artifacts and grounded in
political and economic structures that guide access to key resources.
Advocacy,
marketing and promotion
· An
introduction to core advocacy and marketing principles, theories and
practices
· Types,
tools, techniques and approaches of advocacy
· Elements
of an advocacy strategy
· Advocacy
Planning Cycle - planning advocacy campaigns for different
stakeholders
· How
advocacy, marketing and promotion is undertaken for products, services,
programmes and events targeting diverse clients and communities. This may
include writing for the web and social media, developing training guides and
newsletters
· Effective
Case Preparation
· Argument
Advocacy
· Examination
in Chief, Cross Examination and Re-Examination
· Case
Management Advocacy
Hegemonic
Communication
· Contrary
to a pluralist approach to communication, in which all individuals are assumed
to have equal access to political capital and the capacity to enact change,
advocacy communication recognizes that differences in access to resources create
spaces through which some groups have more power than others to assert their
perspectives, and therefore have their interests dominate public agendas and
policies.
Dialogic
Communication
· An
underlying social justice orientation conceptualizes communication as a dialogic
process, facilitating praxis, combining thoughtful reflection with informed
action.
Strategic
Communication
· Communication
can be used to discover, understand and encourage recognition of problems, as
well as of potential solutions, for those engaged in the collective effort as
well as for those targeted.
Methodology
The
instructor led trainings are delivered using a blended learning approach and
comprises of presentations, guided sessions of practical exercise, web-based
tutorials and group work. Our facilitators are seasoned industry experts with
years of experience, working as professional and trainers in these
fields.
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