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<P align=center><SPAN style="BOX-SIZING: border-box; FONT-SIZE: 16px"><I
style="BOX-SIZING: border-box">Training course on Communicating for
Advocacy</I></SPAN></P></H3></SPAN></H3></FONT></FONT></SPAN><SPAN><SPAN
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lang=en-KE
style='FONT-SIZE: 10.5pt; FONT-FAMILY: "Helvetica",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-ansi-language: #0C00; mso-fareast-language: #0C00; mso-bidi-font-family: "Times New Roman"'><o:p></o:p></SPAN></P>
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style='FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; COLOR: black; mso-fareast-font-family: "Times New Roman"; mso-ansi-language: #0C00; mso-fareast-language: #0C00; mso-color-alt: windowtext'>About
the course</SPAN></B><SPAN lang=en-KE
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<P class=MsoNormal
style="BACKGROUND: white; MARGIN: 0cm; LINE-HEIGHT: normal"><SPAN lang=en-KE
style='FONT-SIZE: 10.5pt; FONT-FAMILY: "Helvetica",sans-serif; COLOR: black; mso-fareast-font-family: "Times New Roman"; mso-ansi-language: #0C00; mso-fareast-language: #0C00; mso-bidi-font-family: "Times New Roman"; mso-color-alt: windowtext'> </SPAN><SPAN
lang=en-KE
style='FONT-SIZE: 10.5pt; FONT-FAMILY: "Helvetica",sans-serif; mso-fareast-font-family: "Times New Roman"; mso-ansi-language: #0C00; mso-fareast-language: #0C00; mso-bidi-font-family: "Times New Roman"'><o:p></o:p></SPAN></P><SPAN
style='FONT-SIZE: 12pt; FONT-FAMILY: "Book Antiqua",serif; COLOR: black; mso-fareast-font-family: "Times New Roman"; mso-ansi-language: #2000; mso-fareast-language: #2000; mso-bidi-font-family: Helvetica; mso-color-alt: windowtext'><SPAN
style='BOX-SIZING: border-box; FONT-SIZE: 12pt; FONT-FAMILY: "Book Antiqua", serif; LINE-HEIGHT: 24px'><SPAN
style='BOX-SIZING: border-box; FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman", serif; COLOR: black'>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Communicating
for advocacy is an important aspect of an organization’s work. Unfortunately,
the concept has remained ‘abstract and complicated’ in the minds of many people
working within the development sector. Many have expressed the need to have a
clearer understanding of what advocacy is and how it might support the work of
NGOs and CBOs. This training is delivered to support participants’ understanding
of advocacy, with a focus on the importance of communication, as well as
providing practical assistance on how to actually undertake advocacy work. The
training is about communicating for advocacy. Participants receive skills to
influence people and institutions in power to create an environment which
protects the rights, health and welfare of everyone, particularly the poor and
most vulnerable.</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'></SPAN> </P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><STRONG
style="BOX-SIZING: border-box; FONT-WEIGHT: bold"><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>COURSE
OBJECTIVES</SPAN></STRONG></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>At the end
of this course the participants will be able to:</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>To build a
broader understanding of the concept of advocacy and the contribution it can
make to an organization</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Recognize
the elements and importance of planning for advocacy and communication
work</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>To enhance
the participants’ capacity to effectively identify advocacy issues, document
them and engage the suitable audience in their work</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Explore
the diversity of participatory activities, methodologies and approaches that
combine in effective advocacy and communications efforts</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Develop
communication skills (in order to advocate) and understand the use and role of
media and lobbying</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'></SPAN> </P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><STRONG
style="BOX-SIZING: border-box; FONT-WEIGHT: bold"><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'> DURATION</SPAN></STRONG></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>5
Days</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'></SPAN> </P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'> </SPAN><STRONG
style="BOX-SIZING: border-box; FONT-WEIGHT: bold"><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>WHO SHOULD
ATTEND?</SPAN></STRONG></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>This can
be used with either one individual NGO/CBO or a group of NGOs/CBOs. For some
sections, it may be more valuable for participants to work with colleagues from
their own organization. This is because some sections address the relationship
between specific advocacy work and the organization carrying out the work. The
course can be tailored to suit particular not for profit sectors e.g., community
groups, larger charities, NGOs, and faith-based organizations.</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'></SPAN> </P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 6pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><STRONG
style="BOX-SIZING: border-box; FONT-WEIGHT: bold"><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>COURSE
CONTENT<SPAN
style="BOX-SIZING: border-box"> </SPAN></SPAN></STRONG></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><STRONG
style="BOX-SIZING: border-box; FONT-WEIGHT: bold"><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Communication
theory</SPAN></STRONG></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>An
introduction to communication models and theory, including interpersonal and
organizational communication</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Tactical
Theory of Change</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Communication
Paradigms</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Inherent
Communication Obstacles</SPAN></P>
<P class=MsoListParagraphCxSpFirst
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 1.3in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-FAMILY: Wingdings"><SPAN
style="BOX-SIZING: border-box">v<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Selective
exposure</SPAN></P>
<P class=MsoListParagraphCxSpLast
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 1.3in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-FAMILY: Wingdings"><SPAN
style="BOX-SIZING: border-box">v<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Selective
perception and retention</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'></SPAN> </P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><STRONG
style="BOX-SIZING: border-box; FONT-WEIGHT: bold"><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'> Communication
in organizations</SPAN></STRONG></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>A range of
real-world writing/communication students may encounter to read or write or
revise while working in organizations (this may include policies, plans,
business cases, reports, presentations, lesson plans, web and social media,
instruction, CVs/applications/ interviews, podcasts, videos, meetings,
networking and collaboration)</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>An
examination of communication enhancing tools and technologies and how they can
be applied e.g., social networks, blogs, apps, cloud storage, open-source
software, devices</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Analyzing
communication effectiveness</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><STRONG
style="BOX-SIZING: border-box; FONT-WEIGHT: bold"><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'></SPAN></STRONG> </P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><STRONG
style="BOX-SIZING: border-box; FONT-WEIGHT: bold"><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Communication
for social Justice</SPAN></STRONG></P>
<P class=MsoListParagraph
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 1in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Advocacy
communication builds on an understanding of communication as a socio-cultural
process of symbolic exchange, rooted in material artifacts and grounded in
political and economic structures that guide access to key resources.</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'></SPAN> </P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><STRONG
style="BOX-SIZING: border-box; FONT-WEIGHT: bold"><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Advocacy,
marketing and promotion</SPAN></STRONG></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>An
introduction to core advocacy and marketing principles, theories and
practices</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Types,
tools, techniques and approaches of advocacy</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Elements
of an advocacy strategy</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Advocacy
Planning Cycle - planning advocacy campaigns for different
stakeholders</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>How
advocacy, marketing and promotion is undertaken for products, services,
programmes and events targeting diverse clients and communities. This may
include writing for the web and social media, developing training guides and
newsletters</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Effective
Case Preparation</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Argument
Advocacy</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Examination
in Chief, Cross Examination and Re-Examination</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Case
Management Advocacy</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'></SPAN> </P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><STRONG
style="BOX-SIZING: border-box; FONT-WEIGHT: bold"><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Hegemonic
Communication</SPAN></STRONG></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 66pt; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-SIZE: 10pt; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Contrary
to a pluralist approach to communication, in which all individuals are assumed
to have equal access to political capital and the capacity to enact change,
advocacy communication recognizes that differences in access to resources create
spaces through which some groups have more power than others to assert their
perspectives, and therefore have their interests dominate public agendas and
policies.</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><STRONG
style="BOX-SIZING: border-box; FONT-WEIGHT: bold"><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Dialogic
Communication</SPAN></STRONG></P>
<P class=MsoListParagraph
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 1in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>An
underlying social justice orientation conceptualizes communication as a dialogic
process, facilitating praxis, combining thoughtful reflection with informed
action.</SPAN></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><STRONG
style="BOX-SIZING: border-box; FONT-WEIGHT: bold"><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Strategic
Communication</SPAN></STRONG></P>
<P class=MsoListParagraph
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 3pt 0in 3pt 1in; LETTER-SPACING: normal; LINE-HEIGHT: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: -0.25in; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style="BOX-SIZING: border-box; FONT-FAMILY: Symbol"><SPAN
style="BOX-SIZING: border-box">·<SPAN
style='BOX-SIZING: border-box; FONT: 7pt "Times New Roman"'> <SPAN> </SPAN></SPAN></SPAN></SPAN><SPAN
style='BOX-SIZING: border-box; FONT-FAMILY: "Times New Roman", serif'>Communication
can be used to discover, understand and encourage recognition of problems, as
well as of potential solutions, for those engaged in the collective effort as
well as for those targeted.</SPAN></P></SPAN>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; BACKGROUND: white; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 0px 0px 7.5pt; LETTER-SPACING: normal; LINE-HEIGHT: 21px; TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><STRONG
style="BOX-SIZING: border-box; FONT-WEIGHT: bold"><SPAN
style='BOX-SIZING: border-box; FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman", serif; COLOR: black; LINE-HEIGHT: 24px'>Methodology</SPAN></STRONG></P>
<P class=MsoNormal
style='BOX-SIZING: border-box; FONT-SIZE: 14px; FONT-FAMILY: "Helvetica Neue", Helvetica, Arial, sans-serif; WHITE-SPACE: normal; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(85,85,85); FONT-STYLE: normal; ORPHANS: 2; WIDOWS: 2; MARGIN: 0px 0px 0pt; LETTER-SPACING: normal; LINE-HEIGHT: 21px; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial'><SPAN
style='BOX-SIZING: border-box; FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman", serif; LINE-HEIGHT: 24px'>The
instructor led trainings are delivered using a blended learning approach and
comprises of presentations, guided sessions of practical exercise, web-based
tutorials and group work. Our facilitators are seasoned industry experts with
years of experience, working as professional and trainers in these
fields.</SPAN></P></SPAN>
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style="BACKGROUND: white; TEXT-ALIGN: justify; MARGIN: 0cm 0cm 7.5pt; LINE-HEIGHT: 15.75pt"></SPAN><SPAN
lang=en-KE
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lang=en-KE
style='FONT-SIZE: 12pt; FONT-FAMILY: "Times New Roman",serif; mso-fareast-font-family: "Times New Roman"; mso-ansi-language: #0C00; mso-fareast-language: #0C00'><o:p></o:p></SPAN> </P>
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lang=EN-US style="COLOR: black; mso-color-alt: windowtext"><A
href="http://tracking.datastatresearch.com/tracking/click?d=emX9p7l-vHVqvisxdhve-6uLWpNBhCYS9mibhJobr3dXrSCuTV26WzbKLo2GfQWuB3Rn7Ty7jd1A4zrgHvoqUOxEanBbA5IJPqywStGQy-ADsSZSpJE3qb3Im8LRQjJX11NpXqRx-VGsoFOCzFUBeoUWzKErkp1TZ7SKmRIJrqzfCJHDNLW68du36uyIeNGHvTjFkbk9CE2DbfQbd4VCHJyXifbUQlaByaNLQDr3-TK-UO2P_20iTFZyt5MvbSK3fPDJJVKG6BuS2tc_GCVRSnuX0tRNPv9Zv7U64JKRqbh8e0wENIYWGGAsTciOlbVnHw2"><SPAN
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Here</SPAN></A></SPAN></SPAN></P>
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lang=EN-US
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