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<p class="MsoNormal">Greetings cohort!<o:p></o:p></p>
<p class="MsoNormal">It’s hard to believe it’s now been a full 12 months since I have been creating content for OfficialCampbellDPT. Thank you so much to all of you who have shared your pictures and videos with me – keep them coming! Successful department
accounts rely on user generated content. Videos and pictures from your point of view are what keep our vibe authentic. If you have an idea for a great post or story, share it with me. If you capture great footage during a class or outside event, airdrop it
to me. As hard as I try, I can’t always be around for the great photo opps.<o:p></o:p></p>
<p class="MsoNormal">Between conversations with you, with our department, with our CPHS Director of Communications, and a national social media conference I attended, I have learned so much. I wanted to share a couple of thoughts and guidelines with you as
you continue to represent our program and progress toward becoming Drs and establishing your own professional online identity and brand.<o:p></o:p></p>
<ol style="margin-top:0in" start="1" type="1">
<li class="MsoListParagraphCxSpFirst" style="margin-left:0in;mso-add-space:auto;mso-list:l0 level1 lfo1">
Tagging our DPT program. Yes or No? <o:p></o:p></li></ol>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space:auto">
<b><span style="color:red">YES </span></b> if it happens on campus or happens off campus and is a program supported event (like Special Olympics, anything APTA, anything PT related) and as long as it doesn’t involve anything listed in the next list of “no.”
Make sure and use our hashtags too -- #campbellphysicaltherapy #whywelovecudpt #cudpt2024 #cudpt2025 #cudptcommunity<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space:auto">
<b><span style="color:red">NO </span><span style="color:#0070C0"> </span></b> if the event or situation involves alcohol, sexual innuendos, explicit or suggestive clothing, profanity, or is demeaning to a student, staff, or faculty member. (funny is fine,
humiliating is not). Keep in mind that Campbell University operates with a Christian core values mission statement and code of ethics and our department posts should respect that filter.
<o:p></o:p></p>
<ol style="margin-top:0in" start="2" type="1">
<li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l0 level1 lfo1">
Featuring a community patient. Yes or No<o:p></o:p></li></ol>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space:auto">
<b><span style="color:red">YES</span></b> – if you send it to me first, and I post it from the department account. I can tag you in it for photo creds, and it can be shared.
<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:1.0in;mso-add-space:auto">
<b><span style="color:red">NO</span></b>- the waiver signed by the patients only gives the department account and Campbell University the right to use the image or video. The waiver does NOT give students permission to post. If you post pictures or video directly
on your personal or professional account, you are opening the door for legal trouble. Verbal permission does not protect you. Texted permission does not protect you. Only a formal signed waiver with your name on it gives you permission to post their pictures
or videos. Also do not ever mention patients by name, or list any part of their medical history, condition, or diagnosis.<o:p></o:p></p>
<ol style="margin-top:0in" start="3" type="1">
<li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l0 level1 lfo1">
Do you already have a professional account? <o:p></o:p></li></ol>
<p class="MsoListParagraphCxSpMiddle"> <b><span style="color:red">Reread your captions</span></b>. Is there anything in there that any population might possibly find offensive or demeaning?
<o:p></o:p></p>
<p class="MsoListParagraphCxSpLast"><b><span style="color:red"> Is your language and wording putting your best professional, respectful, and intelligent foot forward</span></b>? Are things spelled correctly? Are you using good grammar?<o:p></o:p></p>
<p class="MsoNormal" style="margin-left:.5in"><i>Word to the wise: Potential patients, clinic owners, CI’s and business partners
<b><span style="color:red">will be judging you</span></b><span style="color:red">
</span>by how you present yourself on a professionally connected social media account. It can make a difference in you getting that job, or that residency, or that appointment, or that award. We want you to succeed and don’t want anything to distract from how
hard you have worked to get where you are!<o:p></o:p></i></p>
<p class="MsoNormal" style="margin-left:.5in"><i><o:p> </o:p></i></p>
<p class="MsoNormal">Thank you again for being so receptive to me when I come into your classes. As I said before, please always feel free to share images and videos and ideas with me. I want our account to be one of the best and most fun out there. If you
have any questions or need further clarification, come see me or stop me in the hall.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Have a wonderful rest of your week!<br>
Charissa English<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Helvetica",sans-serif;color:#DB6413;mso-ligatures:none">Charissa English
</span></b><b><span style="font-size:14.0pt;font-family:"Helvetica",sans-serif;color:#F4B183;mso-ligatures:none">I</span></b><b><span style="font-size:12.0pt;font-family:"Helvetica",sans-serif;color:#DB6413;mso-ligatures:none"> Campbell University
<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:black;mso-ligatures:none">Program Coordinator, Doctor of Physical Therapy Program<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:black;mso-ligatures:none">College of Pharmacy & Health Sciences<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:black;mso-ligatures:none">Office Hours 8:00 – 5:00 pm Monday – Friday
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:black"><img width="19" height="17" style="width:.1979in;height:.177in" id="Picture_x0020_1" src="cid:image001.jpg@01D9A8D8.180085B0"><span style="mso-ligatures:none">910.893.1685
</span></span><b><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:#F4B183;mso-ligatures:none">l
</span></b><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:black;mso-ligatures:none"> Fax 910.814.5567
</span><b><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:#F4B183;mso-ligatures:none">l
</span></b><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:black;mso-ligatures:none">Email:
</span><u><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:#0563C1;mso-ligatures:none"><a href="mailto:cenglish@campbell.edu">cenglish@campbell.edu</a></span></u><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:black;mso-ligatures:none">
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:black;mso-ligatures:none">Tracey F. Smith Hall, Room 318L2
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:black;mso-ligatures:none">4150 US 421 South, Lillington, NC 27546<o:p></o:p></span></p>
<p class="MsoNormal"><u><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:black;mso-ligatures:none">Mailing Address:<o:p></o:p></span></u></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:black;mso-ligatures:none">P.O. Box 1090<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:black;mso-ligatures:none">Buies Creek, NC 27506<o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:#DB6413"><img border="0" width="186" height="63" style="width:1.9375in;height:.6562in" id="Picture_x0020_2" src="cid:image002.png@01D9A8D8.180085B0"><span style="mso-ligatures:none"><o:p></o:p></span></span></b></p>
<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:#DB6413;mso-ligatures:none">Like us:</span></b><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:#DB6413;mso-ligatures:none">
<a href="https://www.instagram.com/officialcampbelldpt/">https://www.instagram.com/officialcampbelldpt/</a> or
</span><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:#1F497D;mso-ligatures:none"><a href="http://www.facebook.com/campbelldpt">www.facebook.com/campbelldpt</a></span><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:#DB6413;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;mso-ligatures:none">The DPT Program at Campbell University is accredited by the Commission on Accreditation in Physical Therapy Education (CAPTE), 1111 North Fairfax Street, Alexandria, Virginia 22314; telephone:
703-706-3245; email: <a href="mailto:accreditation@apta.org"><span style="color:#0563C1">accreditation@apta.org</span></a>; website:
<a href="http://www.capteonline.org/"><span style="color:blue">http://www.capteonline.org</span></a>. If needing to contact the program/institution directly, please call 910 893-1720.</span><span style="mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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