[PT2021] TRAINING ON STRATEGIC DEVELOPMENT COMMUNICATION: 18th to 22nd Nov
Skills Training
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Tue Oct 29 20:58:07 EDT 2024
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5
Days Course Fee= 1100 USD
10
Days Course Fee=2200 USD
Online
Training Fee=700USD
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www.datastatresearch.org
TRAINING
COURSE ON STRATEGIC DEVELOPMENT COMMUNICATIONS
Introduction
Effective
communication is the cornerstone of success for any organization, especially
within the development sector, where transparency, stakeholder engagement, and
impact storytelling are crucial. Strategic Development Communications involves
leveraging communication tools and strategies to shape public perception, engage
target audiences, and drive organizational goals. This training equips
development professionals with the skills necessary to design and implement
impactful communication strategies that effectively convey their mission,
mobilize support, and report on program outcomes. Our comprehensive training is
tailored to provide both foundational and advanced insights into the nuances of
development communications. Participants
will have access to hands-on training that focuses on real-world applications,
helping them transform theoretical knowledge into practical skills. Through a
combination of case studies, interactive sessions, and group activities, the
course covers best practices in social media strategy, donor reporting,
community engagement, and advocacy. This ensures that participants leave with a
comprehensive toolkit for maximizing their organization’s reach and
effectiveness in communications, leading to greater visibility, support, and
impact.
Ultimately,
our Strategic Development Communications Training is designed to empower
participants to communicate with clarity, build credibility, and connect more
effectively with their stakeholders. By implementing these strategies,
organizations will be better positioned to secure funding, influence policy, and
create sustainable impact.
Duration
5
days
REGISTER
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HERE
Course
Objectives
Understand
the fundamentals of strategic development communications.
Design
communication strategies aligned with organizational goals.
Develop
messaging that resonates with various stakeholders.
Utilize
storytelling and data visualization to showcase impact.
Implement
social media and digital marketing strategies effectively.
Understand
the role of media relations in development.
Create
compelling donor reports and advocacy materials.
Employ
monitoring and evaluation techniques to measure communication
impact.
Enhance
skills in content creation and visual storytelling.
Address
crisis communication scenarios in a development context.
Organizational
Benefits
Improved
clarity and consistency in organizational messaging.
Enhanced
donor relations through impactful reporting and storytelling.
Greater
visibility and engagement in both local and international spaces.
Increased
ability to attract and retain funding through strategic
communications.
Development
of brand credibility and trust among stakeholders.
Streamlined
internal and external communication processes.
Strengthened
relationships with the media and the public.
Improved
ability to address and manage crisis communications.
Increased
capacity for transparent and accountable communication.
Enhanced
organizational reputation and advocacy efforts.
Target
Participants
This
course is ideal for professionals and practitioners involved in communications
within development, including:
Communication
Officers and Managers
Program
Managers and Coordinators
Public
Relations Officers
Donor
Relations and Fundraising Officers
Social
Media and Digital Marketing Specialists
Advocacy
and Policy Specialists
Project
Managers and Impact Assessment Teams
NGO
Executives and Leaders
Media
Relations Professionals
Professionals
in Corporate Social Responsibility (CSR)
Course
Outline
Module
1: Fundamentals of Development Communications
Understanding
the scope and importance of development communications.
Principles
of strategic communication planning.
Aligning
communication goals with organizational objectives.
Identifying
and analyzing key audiences.
Case
Study: Crafting a communication strategy for a health NGO.
Module
2: Messaging and Storytelling
Creating
messages that resonate with diverse audiences.
Effective
storytelling techniques for development impact.
Using
data visualization for persuasive storytelling.
Developing
visual content for digital platforms.
Case
Study: Developing a donor report for maximum impact.
Module
3: Social Media and Digital Engagement
Leveraging
social media for awareness and advocacy.
Choosing
the right platforms for your audience.
Content
planning and management for social impact.
Measuring
social media effectiveness and ROI.
Case
Study: Social media campaign success for a local NGO.
Module
4: Donor Reporting and Advocacy
Writing
compelling donor reports and updates.
Crafting
advocacy materials that engage and persuade.
Understanding
compliance in donor communications.
Building
relationships with donors through transparency.
Case
Study: Successful donor reporting in disaster response.
Module
5: Media Relations and Public Engagement
Building
relationships with journalists and media outlets.
Crafting
press releases and media kits.
Strategies
for managing media interviews.
Utilizing
media coverage to boost visibility.
Case
Study: Media coverage strategy for a poverty alleviation program.
Module
6: Monitoring, Evaluation, and Crisis Communication
Methods
for evaluating communication impact and ROI.
Using
feedback to adapt and improve communication strategies.
Identifying
potential crisis scenarios and managing responses.
Developing
a crisis communication plan.
Case
Study: Crisis communication response for an environmental NGO.
Methodology
Each
module includes actionable insights and real-life examples to ensure the skills
gained are practical and immediately applicable. The instructor led trainings
are delivered using a blended learning approach and comprises of presentations,
guided sessions of practical exercise, web-based tutorials and group work. Our
facilitators are seasoned industry experts with years of experience, working as
professional and trainers in these fields.
Register
as a group from 3 participants for a Discount
Send
us an email:
<mailto:info at datastatresearch.org>
info at datastatresearch.org or
call +254724527104
Certification
Upon
successful completion of this training, participants will be issued with a
globally- recognized certificate.
Tailor-Made
Course
We
also offer tailor-made courses based on your needs.
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