[PT2021] High-Converting Interactive Video Marketing Strategies You Must Use

[IOS 22]

 It is said that a picture is worth 1,000 words. Well, a video is worth a
thousand images. This is why video marketing is now an essential part of
any online marketing strategy.

There's a reason behind this. The main goal of any online marketing venture
is to convert people. To keep them intrigued enough to sign up, fill out
your contact form or buy from you.
I'm sure you'd be able to be in agreement with me on that. What is the
reason you would be spending your time creating content after content that
reaches people whom you don't know?

Video marketing is gaining ground because of the ease with which it is to
consume. This is why a video, when it's well-made is well-crafted, attracts
more attention than, for instance an instructional blog.

The proof is in the stats. Recent studies show that 75 percent of mobile
traffic will be video.

In this blog, we are going to discuss five video marketing strategies that
will assist you in increasing conversions.
Engage your viewers with interactive videos

Customer preferences change with the passing of time. Trends change and
disappear. And even viral content fizzles out in time. To keep audiences
engaged, you have to give them something to keep them interested.

In recent times, marketers are using interactive video

https://cinema8.com/ for this to achieve this. These are videos that permit
viewers to participate and change their outcome. It's kind of like how
games that involve multiple choices function. You can create a dynamic
storyline that lets players make different choices for various outcomes.

In a sense, interactive videos offer us experiences which static content
cannot. Instead of being a passive experience, the medium encourages
viewers to engage in actions. This drives the viewer to take action.

Consider, for instance, Mended Little Hearts, a charity for children who
have congenital heart diseases that utilizes an interactive video to show
how donations can make the lives of the kids who suffer from the disease
more enlightened.
Keep it short, but still entertaining.

A typical attention span among Internet users is less than that of a
goldfish. This is why we prefer to browse through content rather than read
every word and then move on. Grabbing attention is a matter of proving
value right away. Imagine it as the five-minute pitch you have to present
to investors to sell them your idea.

Video marketing operates in the same way. It's just not possible to post
lengthy videos and expect people to watch them until the end. If you have
any hopes of conversions, your video content must be concise. And it must
be sweet.

Certain social media platforms have made it more convenient for businesses
to take advantage of this. Take Facebook's autoplay video feature for
example. Videos automatically play as users browse through their feeds of
news. Viewers can watch the video for a couple of seconds, then move to
another page if the content isn't compelling enough to hold their focus.
According to research the average retention of 90-second films is 53% while
videos over 30 minutes retain only 10 percent.
Don't make it look like an advertisement

What do we usually do when a commercial comes on? We turn off the channel.
Commercials may have worked before. But now we have small screens that fit
in our pockets, smartphones that offer many other types of content we'd
prefer to watch.

Point is, people have more reasons to "switch your channel" for your video
than they ever did before. Do you post a video on your social media
channel? Most people will scroll through it if all it's trying to do is
sell.

People don't watch ads in a way that is voluntary, unless the advertisement
offers something that is worth their time. People are more likely to be
engaged with your ads in the event that they gain something in return. This
"something" can be humor or even the value proposition. Something that is
unique and could prompt people to make a change.
Utilize lead capture forms in the video

The trick to get leads is to show your lead capture action as soon as you
can. App developers, for example, often include lead capture forms on the
front page of their websites or landing pages.
How do you do this with a video? How can you make people change their minds
not only after watching the video, but instead in the middle of it?

It's possible to do this with the Turnstile. Certain online video platforms
provide this feature. With it, you can insert a lead capture form anywhere
in your video. It's a great way to gain high quality leads such as emails,
or first and last names which can assist you in personalizing follow-up
emails.
Use your product to instruct your target audience

People learn better if they can visualize the subject matter. This is why
visual materials, like charts or videos keep students engaged for longer
than boring classes.

The same technique if you want your videos to not just be watched, but also
convert your viewers into buyers.

Certain brands can do this quite well. For example, think of Home Depot
which airs instructional videos that teach customers how to make use of or
assemble its products. The brand has thousands of customers and has around
45 million views on the space of how-to. By showcasing its products and
teaching people how to make use of the products, Home Depot gives them the
motivation to turn them into paying customers.
Closing Up

Video marketing can be a huge opportunity for those who are able to make
use of it. To summarize, you can get more results with your video marketing
strategies by letting your audience be part of the action through
interactive videos. Focus on keeping content short but still worth the time
of viewers. Use lead capture forms right in the video and never undervalue
the value in instructional video.
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